Super Bowl Lii - Bold North Zip Line Window
CREATIVE DIRECTION: LARGE SCALE WINDOW ACTIVATION
Photography by Lucy Hawthorne
Directive
Client was in need of a multi-dimensional, on brand window installation to inspire visitors of the 10day Super Bowl event in downtown Minneapolis
Role
Built creative brief including inspiration, design sketches and timeline. Lead on site execution of installation
To Be noted
To pitch a concept independent of provided creative direction and then to bring it to life on this scale within a three week timeline was something else.
EXPERIENTIAL DESIGN
IN-STORE EXPERIENCE
COMMERCIAL STYLING