FOURPOST
CREATIVE DIRECTION: LARGE SCALE WINDOW ACTIVATION DESIGN, FABRICATION, AND PRODUCT PLACEMENT
ART DIRECTION: SEASONAL EXPERIENTIAL DESIGN, PROP PROCUREMENT AND VISUAL MERCHANDISING
Directive
Client had a strong marketing team based in New York City and was in need of local contact who was able to take their directive into the store experience.
Role
Created design decks including inspiration, sketches and timelines influenced on each project creative directive. After edits and approvals, if applicable, I would bring the project to life through fabrication, prop and fixture sourcing to leading seasonal floor sets.
To be Noted
I was introduced to the Fourpost family through their previous project RAAS where I was hired by Thumb Cookies to creative the directive for her in-store space. The Founder of Fourpost, Mark Ghermezian, saw that I was able to develop creative directive, design and bring a space to live. I worked on more than five project directly for this client.
EXPERIENTIAL DESIGN
IN-STORE EXPERIENCE
COMMERCIAL STYLING